2020 Super Tuesday: Super ad spendings



2020 Elections seem to excite voters more than before. It has been four years since we observed Donald Trump creating the momentum as the nominee from the Republican Party to becoming POTUS, winning over Democratic's Party nominee Hilary Clinton. Right now, America is again in the middle of choosing the person to run for the chair in the Oval Room. And Super Tuesday, on March 4th, 2020, was the integral step ahead to find out who this person is going to be.


Those who closely followed 2016 US Election campaign would hardly argue that it has been one of the most spectacular political advertisements and PR battles the election process has evidenced. It initially leads to the question about political advertisement budgets and expenditures.


Political advertising, in a nutshell, is such a type of ad that aims to influence the subject of extensive political debate and/or 'sell' the idea, policy, party, or a candidate. Election advertising, in turn, contains the materials that intend or try to affect the way people vote and here, as we can presume, done everything whatever it takes.


Let's have a look at Super Tuesday ad budgets. According to Morning Consult, in 2016, seven presidential candidates and their affiliated Super PACs have dumped more than $23 million on airtime in states voting on Super Tuesday, and this year seems to be breaking the roofs. According to the calculations held by CBS News, more than $240 million has been spent by the candidates only in Super Tuesday states. Naturally, Bloomberg is heading the list with ads spending more than $170 million in the fourteen eligible states. This budget even allowed him to buy the premium airtime on the last Sunday night to speak to people on coronavirus situation. In this list, Bloomberg is followed by Sanders, the record holder in fundraising. The candidate has raised $167 million, which is more than any presidential candidate from the Democratic Party. The outstanding fundraising campaign has allowed Sanders to place his ads on radio and TV in 13 states before Super Tuesday, with ad spending more than $16.5 million. According to Kantar/Campaign Media Analysis Group.

You can discover more information on spent amounts by each candidate using the charts below:



The political and electoral advertisement budgets keep growing, and this is where TV stations find the gold mine as well. Forbes anticipates that this year's election race will set a new record in advertisement spendings. According to Deadline.com, one week before Super Tuesday, a number of the biggest TV station groups pointed out their increasing revenue expectations for the remaining months of 2020. Groups like Sinclair Broadcast Group, Nexstar Media Group, and Gray Television named their revenues and political advertisement spendings as remarkable spots.


To get the live results for Super Tuesday Primary, you can use the live map by Politico here.

On March 4th, Michael Bloomberg is dropping out of the presidential race and is going to endorse Joe Biden instead.


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