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The word that breaks all news chart in 2020 is naturally "coronavirus". Though the statistics show that the disease is less dangerous even compared to the fl...

In 2020 information spreads the world with unseen rapid. We get, exchange, analyze, and disseminate data at one click, making this speed a new 'usual'. The d...

Observing the tendency, one can easily notice that tech giant companies have faced fervent critique over manipulations of social opinion, political bias, pri...

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2020 Elections seem to excite voters more than before. It has been four years since we observed Donald Trump creating the momentum as the nominee from the Re...

One would hardly argue that Corona beer is one of the most recognizable beer brands in the world. Having a label of golden a crown on each bottle — corona is...

The Coronavirus outbreak is causing global stock markets to plummet and spread panic towards businesses, investors, and cities. There are about 87,000 report...

If consumer data is honey, AI is the queen bee. AI is evolving how Marketing operates on a massive scale. Artificial Intelligence will undoubtedly be central...

"If a tree falls in a forest, but nobody is there to hear it, did it make a sound?" If it has an excellent Public Relations team behind it, then the answer w...

As a startup, building an audience is a crucial, essential necessity, and exactly Public Relations can turn you from average company to a company that is on-...

This article was originally published on Forbes.com Conventional marketing tactics usually lead to typical outcomes — what if we try something different? I'm...

What do you think shall happen if you decide to build a house without having a construction plan or not following the instructions? It will start… Though, no...

Don’t trust anyone who says content marketing is the future of the business, they lie. Because it is business’ present and it is happening today. Moreover, w...

Did you know that 92% of customers trust an earned media coverage over traditional ads? People lean more towards online publications to know what brands or c...

Consumers love video content! The demand for moving visuals is rapidly increasing. According to Smart Insights (2019), “72% of consumers prefer videos when l...

Yikes! You got that right. According to the 2018 Telstra Small Business Intelligence report, 62% of customers will stop considering business if they are not ...

Smartphones have become an unseparated part of our lives, they give the pace, sort and control the information we receive and perceive, whom we communicate t...

“Strategy” is one of those terms that everyone seems to be throwing around these days. If you do have a digital strategy in place, there is this never-ending...

“Content is fire. Social media is gasoline.” said by Jay Baer on the correlation of content marketing to a good social media strategy. In fact, interesting c...