Did you know that 92% of customers trust an earned media coverage over traditional ads?
People lean more towards online publications to know what brands or companies can offer. That is why it is the very aim of aware startup or enterprise to land a positive media coverage on a widely read publication like Forbes or NY Times. These media agencies, however, receive hundreds of PR pitches a day! It is likely that a poorly-written PR pitch will be easily dismissed within 10 seconds. How do you get your pitch to stand out? Here are 3 killer tips!
Pitch the story -- not the product
Journalists strive for the content that matters. A generic pitch that blandly talks about the product or company will be easily ignored. Compose a pitch that will instantly show them the value and relevance of your products or services through a compelling story and will inspire them to discover more. How? Link your narrative to current topics, trends, and industry conversations. The story must be exclusive research, an emotional pitch, or breaking news.
Prepare a catchy subject line
79% said subject lines greatly affect whether they will open your email or not. Your pitch is only as effective as its title. Put a statistics-based subject line, and personalise it according to the publisher that you’re emailing you pitch to.
Put Fewer Words
Less is more. Remember that these online publications receive countless emails per day, so keep your pitch as concise as possible with a maximum of 200 words per pitch. Keep it minimalistic by avoiding unusual fonts. For the content, stick to the facts and format them in bullet form as much as possible. Make it easier for the reader to absorb your pitch in a limited span of time.
Personalise your approach
Work smart, not hard! It is not only tedious but also ineffective to mass email all the publications in your list. Target those who regularly write about the specific topic relating to your business, product, or service. It is not always wise to just reach out to the big fishes in online media. Don’t forget to tap smaller press. Research about them, and build long-term relationships and you will be surprised how far ahead it will lead you.
Want to know more? Reach out at exclusiveprs.com.