It only hurts the first time

#COVID19 proved that all the business must go online. Digital presence is vital. And if it is the 1st time you register at IG, it is critical to do it right. If you have your profile set up already, use this checklist to make sure all is on fire! ๐Ÿ”ฅ

๐Ÿ‘‰ Profile picture ๐Ÿ‘ˆ

Remember, it is always in sight: In profile, search results, stories, etc. This the unique chance to stand out.

Simple NOT-to-dos

โŒ Avoid blurred and low-quality pics

โŒ Avoid pics with a lot of text on it

โŒ Avoid somebodyโ€™s/stock photos

Simple to-dos

โœ… Use your companyโ€™s logo in close-up

โœ… Use your 2-3 words motto written in pic format

โœ… Use your portrait photo of the highest quality

โœ… Follow IG photo requirements

โœ… Keep the colors of the photo aligned with the rest of the accountโ€™s color pattern.

๐Ÿ‘‰ User name ๐Ÿ‘ˆ

The space for your creativity. The better name - the easier it is to find you.


โŒ Avoid adding digits, slashes, full stops if these are not the part of the corporate name

โŒ Avoid abbreviations if they are unclear

โŒ Avoid changing the username. Every time you do it, you lose your audience


โœ… Make an easy and memorizable name

โœ… Make it unique

โœ… Keep it short

โœ… Keep it recognizable

๐Ÿ‘‰ Name ๐Ÿ‘ˆ

This tap consists of 30 symbols. The name takes part in the search process by keywords. In other words, it is a search request which allows the targeted audience to discover your profile. I.e., a Clothing shop in Chicago, Surfboards California, Furniture Shop in LA, Real Estate in New York, a Shoe shop in Texas, Teacher San Francisco

๐Ÿ‘‰ Profile description ๐Ÿ‘ˆ

150 symbols. It makes it easier to tell more about what you do and what are the advantages of your product, about your current offer: promos and discounts, how to contact you and your track of records. i.e., free delivery, 1-week free trial, free analysis, guarantee, working hours, 15,873 burgers sold, 10 years of experience in the market, we work 24/7, etc.

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