Smartphones have become an unseparated part of our lives, they give the pace, sort and control the information we receive and perceive, whom we communicate to, and what is not the least important, how do we work. There are about 3.9 million apps in Google and Apple stores alone as of Q1 of 2019 (Statista, 2019)!
For a team of developers, that number might be pretty intimidating. You may have invented the most brilliant app, but without executing the right marketing strategies, your idea, unfortunately, is set for failure. Digital Marketing’s main aim is to connect you to your customers, bring recognition and establish loyalty to your app to a whole new level! The marketing tool is more than just social media. It taps on search engine optimization (SEO), content marketing, online advertising, and many more. According to Statista (2018), digital penetration will reach 3.02 billion people by 2021! That means that more than ⅓ of the world’s population will be using their smartphones in less than 2 years. Can you imagine the potential of the market and width of the niches? Digital Marketing is definitely the key to stay ahead of your competitors.
Big companies are already gaining momentum by expanding and converting their marketing budget to digital. Small and new businesses still have more room to capitalize on digital marketing as far. According to Mindster (2018), “46% of brands don’t even have a solid plan for their digital marketing strategies, while 16% do have a plan but haven’t yet collaborated it into their marketing strategy”. To help you, we have chosen 3 Digital Marketing Best Practices that proved their efficiency.
Market early
Build a buzz before your launch! Creating a pre-launch marketing plan across targeted online platforms is essential. Develop informative and relevant content in social media and/or establish your own website as a landing page. This is a great avenue for you, not just to generate leads and promote your app early, but to educate your target customers on why they need your app, and how to navigate through its interface.
Tip: Invest in moving visuals! There is an 80% increase in conversion after including video on your landing page (Mindster, 2018). Want your content seen? Consider creating videos, gifs, and infographics as your go-to medium to relay your messages online. Make it easy for your users to share your posts.
Start App Store Optimization (ASO)
More than SEO, App Store Optimization is specifically targeted towards mobile apps to maximize its efforts on the app store page. This comes from the idea that “60% of apps are discovered by searching in the App Stores directly (Clear Bridge Mobile, 2018).” The goal is to get higher search rankings and conversion rates by developing a valuable and clear app description, screenshots and videos on how to use the app, gathering positive online reviews, and selecting the right app category.
Re-engagement
You need constant exposure and marketing to keep your app relevant in the market. Map out your user journey. Re-engage your customers by being active in conversing, engaging, and gathering feedback on social media, invest in SEO for your website to make it the go-to app rather than those from competitors. Furthermore, submit your apps to online app review websites to keep the buzz going, and continue your paid ad campaigns to retain and even increase your online and app store presence.