Video Marketing — the future of online content



Consumers love video content!


The demand for moving visuals is rapidly increasing. According to Smart Insights (2019), “72% of consumers prefer videos when learning about a product or service.” Initially, just a form of entertainment, the video has now been transformed into a powerful marketing tool. Simply because of its deeper penetration as opposed to text or photos. In fact, a whopping 80% of customers would still recall a video ad they have seen in the past 30 days (Forbes, 2019). So, is it fair enough to say that video marketing is the future of online content?


Improves SEO and Conversion

Including a video on a landing page alone increases conversion rates by 80%. How is that? People tend to stay longer on a site that has compelling video content. The more a customer enjoys the videos, the more it will boost the click-through rates of your landing page. Similar to websites, marketers should also consider putting video content in an email. That turned out to increase the click-through rates by 200% to 300%.

 

Tip: Do you need video marketing to boost your SEO performance? Keep your title short within 60 words or less. Be concise with your description to help users what it’s all about, and don’t forget adding keywords. Placing a clear call-to-action message by the end of the video can significantly increase conversion rates. 


Influences on Purchase Decisions

According to Inc (2016), 74% of consumers said there ís a connection between watching a video and their buying decisions. Testimonials, tutorials, and demonstration videos are the most effective type of video content that consumers are more receptive to. Testimonials are social proof that a product or service is in demand. And this is exactly this type of video, that makes the exchange of information seem more personal and credible, as the viewer can observe the sincerity of the person giving the testimonial.


Increases Online Traffic

By 2022, online videos will make up more than 82% of all consumer internet traffic. Marketers have been increasing their ad spend on videos every year because video because both consumer and online platforms’ algorithms are more receptive to a video format type of content than text or image stills. Video content alone directly increases organic search traffic on a website by 157%. 


Ultimately, a business should have a skillfully planned video content strategy that has an engaging and relevant visual media to create a rewarding digital experience for its consumers.  Need help to plan your own video content strategy? Reach out at exclusiveprs.com.

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